Hello.
Ever since I was a little kid I knew what I wanted to do: Become an Astronaut. But what does a kid know, so I became the next best thing:
a creative.
Over 15 years of experience in Television, Streaming and Entertainment in the field of (digital) marketing, social media and promotions. In the past I’ve led a multi-disciplinary team spread across Europe as a Creative Director at Discovery.
My work has been awarded at Promax Europe and I have been an official Jury-member at the Promax Global & Europe awards.
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Everything starts with a good idea, no matter how big or small the project. Because a great idea can solve every shitty brief and every shitty idea can destroy a great brief.
There’s no greater feeling than coming up with something that wasn’t there when you started.
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Coming up with the idea is only half of the job. Because just like the idea, a shitty execution can destroy a great idea.
So from the Copy&Art direction to the editing and mixing, trying to push everybody to get the most of a project is vital for great campaigns.
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Leading a creative team that is spread out across Europe has learned me lots of things, but if i need to pick one it would be: Don’t be a jerk.
I believe that in the end people will deliver better work if they have the believe that they matter. That their ideas and work matter.